{"id":62514,"date":"2024-10-09T09:04:48","date_gmt":"2024-10-09T07:04:48","guid":{"rendered":"https:\/\/www.nordnet.dk\/blog\/?p=62514"},"modified":"2025-07-03T14:06:23","modified_gmt":"2025-07-03T12:06:23","slug":"per-hansen-hos-nordnet-siden-10000-danske-kunder","status":"publish","type":"post","link":"https:\/\/www.nordnet.dk\/blog\/per-hansen-hos-nordnet-siden-10000-danske-kunder\/","title":{"rendered":"En rejse de f\u00e6rreste troede p\u00e5: Per Hansen har v\u00e6ret med hos Nordnet siden 10.000 danske kunder"},"content":{"rendered":"\n

Engang var investering<\/a> for de f\u00e5. I dag er det for alle. Nordnet har v\u00e6ret med til at \u00e6ndre den danske investeringskultur, og investerings\u00f8konom Per Hansen har v\u00e6ret med siden 2012.<\/strong><\/p>\n\n\n\n

Mange store virksomheder har en frontfigur. Tesla<\/a> har Elon Musk, Amazon<\/a> har Jeff Bezos, og i Nordnet har vi Per Hansen.<\/p>\n\n\n\n

Nuvel er det ikke Per Hansen, som har grundlagt Nordnet, men han er trods alt blevet personificeringen af investeringsplatformen i Danmark. Og med god grund. For det er over 12 \u00e5r siden, at den garvede investerings\u00f8konom havde sin f\u00f8rste arbejdsdag i Nordnet.<\/p>\n\n\n\n

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“Jeg har en ret god fantasi, men at forestille sig, at vi kunne blive Danmarks st\u00f8rste investeringsbank for private, var slet ikke p\u00e5 min ellers altid optimistiske nethinde dengang.”<\/p>\n<\/blockquote>\n\n\n\n

Dengang var vi, som Per Hansen beskriver det, \u201cden irriterende lillebror\u201d til alle de store banker. Med omtrent 10.000 kunder var vi store inden for vores egen niche, men det forholder sig helt anderledes i dag.<\/p>\n\n\n\n

\u201cJeg har en ret god fantasi, men at forestille sig, at vi kunne blive Danmarks st\u00f8rste investeringsbank for private, var slet ikke p\u00e5 min ellers altid optimistiske nethinde dengang,\u201d fort\u00e6ller Per Hansen.<\/p>\n\n\n\n

Og der er da ogs\u00e5 sket meget de seneste 12 \u00e5r. Kunderne har taget Nordnet til sig, og i dag investerer over en halv million danskere deres penge via vores investeringsplatform.<\/p>\n\n\n\n

Fra fantasi til virkelighed<\/strong><\/h2>\n\n\n\n

Tilbage i 2012 l\u00e5 Nordnets kontor p\u00e5 Nansensgade i indre K\u00f8benhavn. Dengang var der omkring 10 ansatte, og som Per Hansen beskriver det, var det \u201cet sted, hvor b\u00e5de internet- og telefonforbindelsen af og til kunne drille\u201d.<\/p>\n\n\n\n

I takt med at kunderne er str\u00f8mmet til, er medarbejderne det ogs\u00e5. I dag er adressen ikke l\u00e6ngere Nansensgade, men Havneholmen i K\u00f8benhavn, hvor vi nu er over 60 medarbejdere i den danske afdeling.<\/p>\n\n\n\n

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“Vi har gennem \u00e5rene samlet en gruppe af mennesker, som br\u00e6nder for at v\u00e6re i Nordnet.”<\/p>\n\n\n\n

<\/p>\n<\/blockquote>\n\n\n\n

Sp\u00f8rger man Per Hansen, er det menneskerne, som har v\u00e6ret en af de afg\u00f8rende n\u00f8gler til den succes, som Nordnet har oplevet de seneste 12 \u00e5r.<\/p>\n\n\n\n

\u201cVi skaber noget, som er lidt against all odds. Sagt med andre ord skaber vi noget sammen. Vi har gennem \u00e5rene samlet en gruppe af mennesker, som br\u00e6nder for at v\u00e6re i Nordnet,\u201d fort\u00e6ller Per Hansen.<\/p>\n\n\n\n

I dag har vores 500.000 danske kunder tilsammen over 165 milliarder kroner investeret hos os. Noget, som de f\u00e6rreste havde forudset. Vi bestr\u00e6ber os stadig p\u00e5 at forbedre os hver dag \u2013 og p\u00e5 den m\u00e5de er m\u00e5let stadig det samme, som da vi startede.<\/p>\n\n\n\n

Da Per Hansen blev en del af Nordnet, var det ogs\u00e5 med stor optimisme. Selvom han selv mente, at hans ambitioner var store, var de ikke n\u00e6r det, som Nordnet har opn\u00e5et i dag.Dengang havde vores kunder investeret omkring fem milliarder kroner, og n\u00e6ste skridt havde Per Hansen allerede i tankerne.<\/p>\n\n\n\n

\u201cJeg fortalte bestyrelsen, at vi skulle op p\u00e5 25 milliarder, derefter 50, og s\u00e5 m\u00e5tte vi se, om vi kunne ramme 100,\u201d forklarer Per Hansen.<\/p>\n\n\n\n

Per Hansens optimisme blev da ogs\u00e5 m\u00f8dt af lidt skepsis, da han m\u00f8dte bestyrelsen for f\u00f8rste gang i 2012. Som Per Hansen selv beskriver det, var det dengang noget n\u00e6r \u201cfantasital\u201d.<\/p>\n\n\n\n

En ny investeringskultur<\/strong><\/h2>\n\n\n\n

I dag har Nordnet 50 gange flere kunder end i 2012. Og flere og flere danskere kommer stadig i gang med at investere.<\/p>\n\n\n\n

Stereotypen p\u00e5 en privat investor har for mange v\u00e6ret den midaldrende mand med et mellemlederjob, et abonnement p\u00e5 B\u00f8rsen og mindst \u00e9t jakkes\u00e6t i skabet \u2013 og det er det m\u00e5ske stadig. Forskellen er blot, at vi gennem \u00e5rene har oplevet, at eksempelvis langt flere kvinder er kommet i gang med at investere end tidligere.<\/p>\n\n\n\n

S\u00e5 m\u00e5ske findes der ingen stereotyper mere. Med flere end 500.000 danske kunder, som alle investerer selv, er der flere end 500.000 m\u00e5der, man kan se ud p\u00e5 som investor.<\/p>\n\n\n\n

P\u00e5 den m\u00e5de har kulturen for investering \u00e6ndret sig. Men hvordan kan det egentligt v\u00e6re, at investering i dag har \u00e6ndret karakter til at v\u00e6re for alle og enhver?<\/p>\n\n\n\n

Corona gjorde forskellen<\/strong><\/h2>\n\n\n\n

Sp\u00f8rger man Per Hansen, var det faktisk f\u00f8rst for fire \u00e5r siden, at det store skifte kom. Da corona-nedlukningen ramte Danmark, skete der noget med de danske investorer.<\/p>\n\n\n\n

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“Eftersom langt de fleste skulle blive hjemme, var der lige pludselig tid til at s\u00e6tte sig ind i, hvordan man bedst tog vare p\u00e5 sin egen \u00f8konomi.”<\/p>\n<\/blockquote>\n\n\n\n

\u201cI 2020 og 2021 f\u00e5r vi mange nye kunder. Corona bet\u00f8d nemlig, at der kom negative renter, og det fik alts\u00e5 danskerne til at investere. For det er trods alt de f\u00e6rreste, som vil betale for at have penge st\u00e5ende i banken,\u201d siger Per Hansen og forts\u00e6tter:<\/p>\n\n\n\n

\u201cDe negative renter gjorde alts\u00e5 indtryk p\u00e5 danskerne. Og eftersom langt de fleste skulle blive hjemme, var der lige pludselig tid til at s\u00e6tte sig ind i, hvordan man bedst tog vare p\u00e5 sin egen \u00f8konomi.\u201d<\/p>\n\n\n\n

Kernev\u00e6rdier og kundefokus<\/strong><\/h2>\n\n\n\n

Der hersker ingen tvivl om, at investering p\u00e5 relativ kort tid blev noget for alle danskere under corona. Pludselig blev det n\u00e6rmest folkeligt at have en mening om Novo Nordisk<\/a>-aktien. S\u00e5 hvorfor i alverden valgte s\u00e5 mange danskere Nordnet, da investeringslyst steg? Per Hansen er slet ikke i tvivl.<\/p>\n\n\n\n

\u201cVi brugte de foreg\u00e5ende 6-7 \u00e5r p\u00e5 at positionere os over for kunderne. Selvf\u00f8lgelig havde de andre muligheder, men jeg er overbevist om, at de valgte i Nordnet, fordi vi var top of mind.\u201d<\/p>\n\n\n\n

Og s\u00e5 har vores investerings\u00f8konom endnu en vigtig detalje, som han mener har gjort en stor forskel:<\/p>\n\n\n\n

\u201cHvis man kigger p\u00e5 det i dag, s\u00e5 er jeg ret overbevist om, at et bredt udsnit af Nordnets kunder godt ved, at Nordnet er startet i Sverige. Men jeg tror, at de oplever Nordnet som en dansk virksomhed. Det er ret unikt, at du kan opleve en udenlandsk virksomhed som en lokal dansk virksomhed,\u201d siger Per Hansen.<\/p>\n\n\n\n

Hvad bringer fremtiden?<\/strong><\/h2>\n\n\n\n

Det \u00e5benlyse sp\u00f8rgsm\u00e5l er nok, hvad vores n\u00e6ste milep\u00e6l i Nordnet er. Men fremtiden er som bekendt sv\u00e6r at sp\u00e5 om. Derfor er det vigtigste m\u00e5ske ogs\u00e5, at vi f\u00f8rst og fremmest holder fast i noget af det, som har gjort, at vi i dag ikke l\u00e6ngere er \u201cden irriterende lillebror\u201d.<\/p>\n\n\n\n

\u201cDer er ingen tvivl om, at jeg er enormt stolt af det, som vi har skabt i Nordnet, og den tillid, som kunderne har vist os gennem \u00e5rene. I dag er det os, de andre virksomheder kigger efter. Derfor skal vi passe p\u00e5 det, som har skabt vores udvikling. Og det er vores medarbejdere,\u201d siger Per Hansen.<\/p>\n\n\n\n

Vores optimistiske investerings\u00f8konom har dog allerede n\u00e6ste m\u00e5l klar. For selvom de f\u00f8rste 12 \u00e5r har v\u00e6ret med speederen i bund, har Per Hansen ingen intentioner om at s\u00e6tte farten ned.<\/p>\n\n\n\n

\u201cHvis vi skal sige, at vi ikke kun er en stor succes, men en k\u00e6mpe succes, og virkelig har demokratiseret investering, s\u00e5 skal vi have en million kunder. Det kr\u00e6ver h\u00e5rdt arbejde, men det kr\u00e6ver ogs\u00e5, at vi passer p\u00e5 de kunder, som allerede har betroet sig til os, og at de vil hj\u00e6lpe os med at dele deres begejstring for investering,\u201d afslutter Per Hansen.<\/p>\n\n\n\n

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500.000 danskere investerer nu hos Nordnet<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Ovenst\u00e5ende er ikke en anbefaling til at k\u00f8be eller s\u00e6lge v\u00e6rdipapirer<\/em>. Dette blogindl\u00e6g er udarbejdet til informationsform\u00e5l. Blogindl\u00e6gget udg\u00f8r s\u00e5ledes ikke investeringsm\u00e6ssig eller anden r\u00e5dgivning. Historisk afkast er ingen garanti for fremtidigt afkast. Finansielle instrumenter kan b\u00e5de stige og falde i v\u00e6rdi. Der er en risiko for, at du ikke f\u00e5r de investerede penge tilbage.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Engang var investering for de f\u00e5. I dag er det for alle. Nordnet har v\u00e6ret med til at \u00e6ndre den danske investeringskultur, og investerings\u00f8konom Per Hansen har v\u00e6ret med siden 2012.<\/p>\n","protected":false},"author":40017,"featured_media":62587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1302],"tags":[1612,2310],"class_list":["post-62514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nordnet","tag-persunivers","tag-tophistorier"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2024\/10\/IMG_0076_Per_Hansen_1200x430-150x54.jpg","width":150,"height":54,"crop":true,"srcset":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2024\/10\/IMG_0076_Per_Hansen_1200x430-150x54.jpg 150w, 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