{"id":62583,"date":"2024-10-23T08:53:13","date_gmt":"2024-10-23T06:53:13","guid":{"rendered":"https:\/\/www.nordnet.dk\/blog\/?p=62583"},"modified":"2026-03-11T14:56:10","modified_gmt":"2026-03-11T13:56:10","slug":"rekordmange-kvinder-investerer-hos-nordnet","status":"publish","type":"post","link":"https:\/\/www.nordnet.dk\/blog\/rekordmange-kvinder-investerer-hos-nordnet\/","title":{"rendered":"Rekordmange kvinder investerer hos Nordnet"},"content":{"rendered":"\n

Der findes indl\u00e6g, der er sjove at skrive. Der findes indl\u00e6g, der er sv\u00e6re at skrive. Og s\u00e5 findes der indl\u00e6g som det her, der<\/strong> n\u00e6rmest skriver sig selv. Her er der en nyhed, der ikke kun dejlig at kunne dele – men som ogs\u00e5 g\u00f8r mig stolt.<\/strong><\/p>\n\n\n\n

Nordnet har altid haft en erkl\u00e6ret mission om, at investering<\/a> skal v\u00e6re for alle. Det har du sikkert l\u00e6st f\u00f8r. Men vi har ogs\u00e5 et m\u00e5l om, at lige mange kvinder og m\u00e6nd skal investere.<\/p>\n\n\n\n

For vigtigheden af at kvinder og m\u00e6nd st\u00e5r lige st\u00e6rkt \u00f8konomisk er enorm.<\/p>\n\n\n\n

At forskellen mellem kvinder og m\u00e6nd skal udlignes, var derfor ogs\u00e5 en af de ting, jeg sagde, jeg gerne ville m\u00e5les p\u00e5, da jeg startede som landechef. Jeg ser det som en af de vigtigste ting, vi i Nordnet kan arbejde for.<\/p>\n\n\n\n

Kvinderne kommer<\/h3>\n\n\n\n

Helt nye tal fra Danmarks Statistik viser, at l\u00f8ngabet mellem m\u00e6nd og kvinder steg i 2023. Nu er forskellen 12,4 procent. Derfor mener jeg, det er endnu vigtigere, at kvinder ikke s\u00e6tter sig yderligere tilbage ved at lade deres penge ‘sove’ i banken, mens m\u00e6ndene, lidt fort\u00e6rsket sagt, lader pengene arbejde for dem.<\/p>\n\n\n\n

Det kan jeg heldigvis konstatere ikke er tilf\u00e6ldet. Kvinderne har i den grad gjort deres indtog hos Nordnet – og det i s\u00e5dan en fart, at de hurtigt haler ind p\u00e5 de mandlige kunder.<\/p>\n\n\n\n

Mens antallet af mandlige investorer hos Nordnet de seneste fem \u00e5r er steget 261 procent, er antallet af kvinder steget 557 procent.<\/p>\n\n\n\n

Det betyder, at kvinderne i dag udg\u00f8r 36,4 procent af vores kunder! For bare fem \u00e5r siden var det tal 23,9 procent. Det er en udvikling, jeg synes, vi kan v\u00e6re stolte af!<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Udviklingen i antallet af kvindelige investorer hos Nordnet siden 2014. Kilde: Nordnet<\/em>.<\/p>\n\n\n\n

Stadig stor forskel i formuen<\/h3>\n\n\n\n

Jeg kan godt forst\u00e5, at kvinderne har v\u00e6ret l\u00e6ngere tid om at komme i gang. Vi ved, at m\u00e6nd generelt er mere tilb\u00f8jelige til at kaste sig ud i at investere, selvom de ikke f\u00f8ler, de ved alt, hvad der er at vide. S\u00e5dan er det ikke med kvinder. De vil gerne v\u00e6re sikre p\u00e5, at de har forst\u00e5et, hvad de g\u00e5r ind til – og ogs\u00e5 gerne 110 procent. Det er selvf\u00f8lgelig lidt karikeret sat op, men jeg h\u00e5ber, I forst\u00e5r, hvor jeg vil hen.<\/p>\n\n\n\n

Nu ser vi heldigvis mange forskellige initiativer st\u00f8tte op om, at flere kvinder skal i gang. Der er investeringscaf\u00e9er, hvor kvinder m\u00f8des i f\u00e6llesskab for at tale investering. Der er onlinekurser, hvor man kan f\u00e5 en rolig introduktion i trygge rammer. Og der er kommet langt flere b\u00f8ger p\u00e5 markedet, der taler til alle typer af investorer.<\/p>\n\n\n\n

N\u00e5r kvinderne s\u00e5 til geng\u00e6ld kommer i gang, kan vi hos Nordnet se, at de klarer sig rigtigt godt! De investerer mere langsigtet end m\u00e6nd, der typisk handler dobbelt s\u00e5 meget som kvinderne. Det betyder ogs\u00e5, at de er dygtige til at hente et positivt afkast!<\/p>\n\n\n\n

Det kan godt v\u00e6re, at samtlige kvinder hos Nordnet til sammen har 32 milliarder kroner investeret, mens m\u00e6ndene har 95 milliarder kroner. Men kvindernes formue vokser hurtigere end m\u00e6ndenes – og s\u00e5dan har det v\u00e6ret i et godt stykke tid.<\/p>\n\n\n\n

Tror jeg s\u00e5 p\u00e5, at forskellen i mandlige og kvindelige investorer kan udviskes helt hos Nordnet? Det bliver sv\u00e6rt! Ikke umuligt, men sv\u00e6rt.<\/p>\n\n\n\n

S\u00e5dan arbejder vi for at fremme investering blandt kvinder<\/h3>\n\n\n\n

N\u00e5r jeg kigger i vores data, kan jeg se en klar \u00e5rsag til, at de mandlige kunder stadig fylder mest. Den st\u00f8rste forskel blandt kvinder og m\u00e6nd er nemlig i aldersgruppen 17-25 \u00e5r – alts\u00e5 n\u00e5r man selv skal oprette sig som kunde og starte med at investere.<\/p>\n\n\n\n

Her er 72 procent af vores kunder m\u00e6nd! For bare \u00e9t \u00e5r siden var det 74 procent af vores kunder. Kvinderne er simpelthen for lang tid om at komme i gang, og det \u00e6rgrer mig. For det er her, man kan g\u00f8re sig selv en stor tjeneste. Ikke kun for sin \u00f8konomi – men ogs\u00e5 for sin viden om investering.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Fordeling af Nordnets kunder baseret p\u00e5 alder og k\u00f8n. Kilde: Nordnet.<\/em><\/p>\n\n\n\n

Den viden vil vi hos Nordnet gerne v\u00e6re med til at dele ud af.<\/p>\n\n\n\n

N\u00e5r jeg kigger rundt, er der som sagt rigtigt mange akt\u00f8rer i samfundet, der er begyndt at henvende sig til kvinder. Og jeg er vild med det! Derfor deltager Nordnet ogs\u00e5 alle de steder, vi kan, hvor der bliver talt kvinder og investering.<\/p>\n\n\n\n

Vi laver selv en \u00e5rlig sp\u00f8rgeunders\u00f8gelse blandt m\u00e6nd og kvinder, hvor vi sp\u00f8rger, om de har en tilstr\u00e6kkelig opsparing til, at de kan tr\u00e6ffe en livs\u00e6ndrende beslutning som at sige jobbet op, g\u00e5 fra en partner eller flytte. Ogs\u00e5 her kan vi se en positiv udvikling, n\u00e5r vi kigger fem \u00e5r tilbage.<\/p>\n\n\n\n

Kvinder er blevet mere \u00f8konomisk selvbevidste, og vi vil fortsat g\u00f8re alt, vi kan, for at bidrage til den udvikling.<\/p>\n\n\n\n

For nu vil jeg gl\u00e6de mig over, at s\u00e5 mange kvinder er kommet i gang. At udviklingen g\u00e5r i den rigtige retning. Og at vi er s\u00e5 priviligerede at st\u00e5 et sted, hvor vi kan v\u00e6re med til at arbejde for en mindre ulighed blandt k\u00f8nnene.<\/p>\n","protected":false},"excerpt":{"rendered":"

Der findes indl\u00e6g, der er sjove at skrive. Der findes indl\u00e6g, der er sv\u00e6re at skrive. Og s\u00e5 findes der indl\u00e6g som det her, der n\u00e6rmest skriver sig selv. Her er der en nyhed, der ikke kun dejlig at kunne dele – men som ogs\u00e5 g\u00f8r mig stolt. Nordnet har altid haft en erkl\u00e6ret mission […]<\/p>\n","protected":false},"author":68600,"featured_media":62617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1292],"tags":[],"class_list":["post-62583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-strategi"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2024\/10\/Tine_1200_430-150x54.jpg","width":150,"height":54,"crop":true,"srcset":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2024\/10\/Tine_1200_430-150x54.jpg 150w, 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