{"id":65658,"date":"2025-03-07T13:49:18","date_gmt":"2025-03-07T12:49:18","guid":{"rendered":"https:\/\/www.nordnet.dk\/blog\/?p=65658"},"modified":"2026-03-11T15:15:42","modified_gmt":"2026-03-11T14:15:42","slug":"udvikling-blandt-kvinder-2025","status":"publish","type":"post","link":"https:\/\/www.nordnet.dk\/blog\/udvikling-blandt-kvinder-2025\/","title":{"rendered":"Flere kvinder kommer i gang, men f\u00e6rre har r\u00e5d til at tr\u00e6ffe en livs\u00e6ndrende beslutning"},"content":{"rendered":"\n

Den positive tendens forts\u00e6tter. Aldrig har antallet af kvindelige kunder v\u00e6ret h\u00f8jere, end det var i 2024. Alligevel viser en ny rundsp\u00f8rge, at f\u00e6rre kvinder f\u00f8ler, at de har \u00f8konomisk tryghed til at tr\u00e6ffe en livs\u00e6ndrende beslutning. Den udvikling skal vi holde \u00f8je med.<\/strong><\/p>\n\n\n\n

Sidste \u00e5r var hele 44,5% af vores nye kunder kvinder. Det er med afstand den h\u00f8jeste andel, vi har set hos Nordnet. Det g\u00f8r mig enormt glad, at flere kvinder kommer i gang, for vi kan se, at de klarer sig godt p\u00e5 aktiemarkedet, og det er med til at udligne formueforskellen mellem k\u00f8nnene.<\/p>\n\n\n\n

Udviklingen betyder ogs\u00e5, at kvinder ved \u00e5rets start udgjorde 35,9% af de danske kunder. Hos Nordnet har vi stadig en ambition om, at vores kundebase skal v\u00e6re ligeligt fordelt. Det er der stadig et stykke vej til. Men ser man p\u00e5 udviklingen blandt vores kunder, har vi set en massiv fremgang de seneste \u00e5r.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Figur 1: Andelen af kvindelige kunder hos Nordnet Danmark fra 2008-2024. Kilde: Nordnet.<\/em><\/p>\n\n\n\n

F\u00e6rre kvinder f\u00f8ler, de har r\u00e5d til en livs\u00e6ndrende beslutning<\/h2>\n\n\n\n

De seneste \u00e5r har vi spurgt danskerne, hvorvidt de har \u00f8konomi til at tr\u00e6ffe en livs\u00e6ndrende beslutning. Det kan v\u00e6re at sige sit job op, g\u00e5 fra sin partner eller flytte.<\/p>\n\n\n\n

Her viser tallene en udvikling, der g\u00e5r den forkerte vej. Siden 2023 har tendensen for kvinder v\u00e6ret nedadg\u00e5ende, mens det for m\u00e6ndene har \u00e6ndret sig \u00e5r for \u00e5r. Det er vigtigt at understrege, at det ikke er et udtryk for, at kvinder bliver fattigere, eller at m\u00e6nd bliver rigere.<\/p>\n\n\n\n

Der er mange faktorer som spiller ind p\u00e5 opfattelsen. Det kan v\u00e6re alt fra h\u00f8jere renter, h\u00f8jere inflation, h\u00f8jere elpriser eller hvilken livs\u00e6ndrende beslutning man \u00f8nsker at tr\u00e6ffe – ligesom det kan v\u00e6re et udtryk for et \u00f8jebliksbillede.<\/p>\n\n\n\n

Men facit er, at 55% af danske kvinder svarer, at de ikke har r\u00e5d til at tr\u00e6ffe en livs\u00e6ndrende beslutning. Det tal er selvf\u00f8lgelig alt, alt for h\u00f8jt. Kvinder, s\u00e5vel som m\u00e6nd, fortjener en \u00f8konomisk tryghed. <\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Figur 2: Svar p\u00e5 YouGov-unders\u00f8gelse med sp\u00f8rgsm\u00e5let: “Er det din opfattelse, at du har en tilstr\u00e6kkelig stor opsparing til at kunne lave en v\u00e6sentlig forandring af din livssituation? (Eksempelvis sige dit job op eller forlade en \u00e6gtef\u00e6lle eller samlever)”. Kilde: YouGov for Nordnet, 2023, 2024 og 2025.<\/em><\/p>\n\n\n\n

Alligevel mener jeg, at udviklingen er v\u00e6rd at holde \u00f8je med. For tendensen kan, i hvert fald over tid, fort\u00e6lle os noget om, hvordan den \u00f8konomiske lighed udvikler sig. I den bedste verden skulle de to grafer gerne stige i takt med hinanden. Jeg er dog ogs\u00e5 klar over, at der kan v\u00e6re forskel p\u00e5, hvordan en kvinde eller mands formue ser ud, f\u00f8r de er komfortable med at tr\u00e6ffe den beslutning, vi sp\u00f8rger ind til – ligesom der kan v\u00e6re udsving i den globale \u00f8konomi, der spiller ind.<\/p>\n\n\n\n

Start tidligt, det g\u00f8r en forskel<\/h2>\n\n\n\n

Hvis der er \u00e9n ting, jeg gentager, s\u00e5 ofte jeg f\u00e5r mulighed for det, s\u00e5 er det vigtigheden af at starte tidligt. Tid er investorens bedste ven. Starter du tidligt, giver du dine penge de absolut bedste betingelser for at vokse sig st\u00f8rre – og dermed ogs\u00e5 de bedste betingelser for at f\u00e5 ‘\u00f8konomisk ro i maven’. Vi kan se, at m\u00e6nd starter langt tidligere end kvinder, og det g\u00f8r – sammen med en r\u00e6kke andre faktorer – at m\u00e6nds formue vokser sig langt st\u00f8rre end kvindernes.<\/p>\n\n\n\n

I dag er m\u00e6ndenes formue i gennemsnit 76% st\u00f8rre end kvindernes. Det p\u00e5 trods af, at tal fra Danmarks Statistik viser, at l\u00f8ngabet mellem m\u00e6nd og kvinder i 2023 var 12,3%<\/a>. I vores tal kan vi dog se, at kvindernes formuer procentvis stiger mere end m\u00e6ndenes.<\/p>\n\n\n\n

Derfor kan jeg ikke understrege nok, hvor vigtigt jeg synes det er, at man kommer i gang. Og det g\u00e6lder selvf\u00f8lgelig uanset, om man er kvinde, mand, dreng eller pige.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

drig har antallet af kvindelige kunder v\u00e6ret h\u00f8jere, end det var i 2024. Alligevel viser en ny rundsp\u00f8rge, at f\u00e6rre kvinder f\u00f8ler, at de har \u00f8konomisk tryghed til at tr\u00e6ffe en livs\u00e6ndrende beslutning. Den udvikling skal vi holde \u00f8je med.<\/p>\n","protected":false},"author":68600,"featured_media":65670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1288],"tags":[],"class_list":["post-65658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markedet"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2025\/03\/IMG_1257_1200x430-150x54.png","width":150,"height":54,"crop":true,"srcset":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2025\/03\/IMG_1257_1200x430-150x54.png 150w, 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