{"id":68758,"date":"2025-08-11T13:32:28","date_gmt":"2025-08-11T11:32:28","guid":{"rendered":"https:\/\/www.nordnet.dk\/blog\/?p=68758"},"modified":"2026-01-12T13:52:45","modified_gmt":"2026-01-12T12:52:45","slug":"aktiesparekontoen-etfer-2025","status":"publish","type":"post","link":"https:\/\/www.nordnet.dk\/blog\/aktiesparekontoen-etfer-2025\/","title":{"rendered":"Aktiesparekontoen: ETF’er har overhalet aktier i popularitet"},"content":{"rendered":"\n

Aktiesparekontoen sl\u00e5r igen rekord. Der er nemlig oprettet flere end 100.000 nye konti i \u00e5rets f\u00f8rste seks m\u00e5neder if\u00f8lge tal fra Finans Danmark. Men hvordan investerer vores kunder p\u00e5 den popul\u00e6re konto? Vi ser p\u00e5 de mest popul\u00e6re investeringer, og hvad vores kunder har k\u00f8bt i \u00e5r.<\/strong><\/p>\n\n\n\n

En af de f\u00f8rste ting, du skal tage stilling til, n\u00e5r du skal investere er, hvilken konto du skal investere fra. Og her v\u00e6lger flere og flere danskere at g\u00f8re det fra en aktiesparekonto<\/a>. <\/p>\n\n\n\n

Aktier er det mest popul\u00e6re valg – overordnet set<\/h2>\n\n\n\n

B\u00e5de aktier og ETF<\/a>’er er popul\u00e6re blandt vores kunder, der har en aktiesparekonto. Ser man overordnet p\u00e5 data, s\u00e5 er det aktierne (markeret med turkis), der er mest popul\u00e6re med seks pladser p\u00e5 top-10. ETF’erne (med m\u00f8rkegr\u00f8n) st\u00e5r for de resterende fire.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Graf 1: De ti mest popul\u00e6re investeringer p\u00e5 aktiesparekontoen m\u00e5lt p\u00e5 antallet af ejere hos Nordnet pr. 7. august 2025. Kilde: Nordnet<\/em><\/p>\n\n\n\n

“Brede” ETF’er og danske aktier<\/a><\/strong> <\/h6>\n\n\n\n

Man kommer sj\u00e6ldent udenom Novo Nordisk<\/a>, n\u00e5r vi taler om popul\u00e6re investeringsvalg hos danskerne. Det g\u00e6lder ogs\u00e5 her. 63.737 danskere ejer aktier i Novo Nordisk gennem deres aktiesparekonto hos os. De tre \u00f8vrige danske aktier p\u00e5 listen, Vestas<\/a>, Zealand Pharma<\/a> og \u00d8rsted<\/a>, er ligeledes velkendte C25<\/a>-aktier.<\/p>\n\n\n\n

Den amerikanske teknologigigant NVIDIA <\/a>og den svenske v\u00e5benproducent SAAB<\/a> er ogs\u00e5 med p\u00e5 listen. Det afspejler de helt store trends de foreg\u00e5ende \u00e5r, hvor 2024 stod i teknologiens tegn, og hvor vi i 2025 har oplevet en enorm interesse for investering<\/a> i forsvars- og v\u00e5benindustrien<\/p>\n\n\n\n

Med et m\u00e5l om at afspejle det amerikanske S&P 500-indeks, er iShares Core S&P 500 UCITS ETF USD (Acc.)<\/a>, den mest popul\u00e6re ETF, mens ogs\u00e5 iShares Core MSCI World UCITS ETF USD (Acc.)<\/a>, der vil afspejle det globale MSCI World-indeks, er en mulighed, mange v\u00e6lger til. Begge ETF’er er brede i den forstand, at de breder investeringerne – og dermed risikoen – ud over mange forskellige selskaber og sektorer. De sidste to ETF’er p\u00e5 top-10 er ligeledes fra iShares – her med et IT- og endnu et globalt fokus.<\/p>\n\n\n\n

\"Katrine<\/figure>
Katrine Korning Andersen<\/span>

Hej! Jeg arbejder som investeringscoach i Nordnet Danmark.
Her bruger jeg min egen kommunikationserfaring og nysgerrighed til at g\u00f8re investering mere forst\u00e5eligt og relaterbart. Jeg br\u00e6nder is\u00e6r for at f\u00e5 nye investorer i gang – fx gennem webinarer og til fysiske events. <\/p><\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

2025: 7 ud af 10 af de meste k\u00f8bte investeringer er ETF’er<\/h2>\n\n\n\n

I \u00e5r ser billedet dog noget anderledes ud, n\u00e5r vi ser p\u00e5 de mest k\u00f8bte v\u00e6rdipapirer. Her er hele 7 ud af 10 nemlig ETF’er eller investeringsforeninger<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Graf 2: De ti mest k\u00f8bte investeringer p\u00e5 aktiesparekontoen fra 1. januar til 6. august 2025 hos Nordnet. Data trukket 7. august 2025. Kilde: Nordnet<\/em><\/p>\n\n\n\n

Jeg tror, at det kan skyldes flere ting.<\/p>\n\n\n\n

Forklaring nr. 1: Turbulente tider betyder \u00f8get bevidsthed<\/strong><\/h6>\n\n\n\n

2025 har for private investorer v\u00e6ret lig med stor turbulens. Selv hvis du ikke er en af de mest aktive investorer, s\u00e5 har nyheder om op- og nedture, om Trumps beslutninger og aktienyheder generelt fyldt meget i nyhedsstr\u00f8mmen herhjemme. S\u00e6rligt utrygheden kan m\u00e5ske v\u00e6re det, der har v\u00e6ret udslagsgivende og gjort, at mange i stedet for at k\u00f8be enkeltaktier har valgt at sprede deres risiko over flere selskaber, sektorer og m\u00e5ske endda regioner ved at investere i ETF’er.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\n

Godt at vide om aktiesparekontoen<\/strong><\/h2>\n\n\n\n

En aktiesparekonto er noget, mange foretr\u00e6kker pga. beskatningen. Du betaler 17% i afkastskat hvert \u00e5r – mod 27-42% p\u00e5 et almindeligt aktiedepot. Aktiesparekontoen er lagerbeskattet, og dermed skal du alts\u00e5 betale skat af dit afkast uanset, om du har “realiseret” (alts\u00e5 solgt) eller ej. Din aktiesparekonto har symbolet ASK i din oversigt p\u00e5 din Nordnet-profil, mens AKT er betegnelsen for dine “almindelige” aktiedepoter.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

P\u00e5 en aktiesparekonto kan du kun investere i danske og udenlandske aktier OG i ETF’er og investeringsforeninger, der st\u00e5r p\u00e5 Skattestyrelsesens positivliste<\/a>. Alle ETF’er er lagerbeskattede, og det kan v\u00e6re en af grundene til, at de netop er s\u00e5 popul\u00e6re p\u00e5 aktiesparekontoen.<\/p>\n\n\n\n

N\u00e5r du opretter en aktiesparekonto hos Nordnet, investerer du til 10 kroner i k\u00f8bskurtage de f\u00f8rste tre m\u00e5neder. Se alle vilk\u00e5r<\/a> her.<\/p>\n\n\n\n

\n
Alt om aktiesparekontoen<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Forklaring nr. 2: Mange nye aktiesparekonti – og nye investorer?<\/strong><\/h6>\n\n\n\n

Det kan ogs\u00e5 skyldes de mange nye aktiesparekonti, der er blevet oprettet i 2025. M\u00e5ske de ogs\u00e5 er helt nye inden for investering? Hvis den tese holder, s\u00e5 kan de helt naturligt have en helt anden adf\u00e6rd end de mere erfarne aktiesparekontiejere. B\u00e5de fordi deres udgangspunkt er et andet – og m\u00e5ske fordi de netop er formet af, hvad der r\u00f8rer sig i den tid og det nyhedsbillede der var og er, da de begyndte at investere.<\/p>\n\n\n\n

Uanset hvad, s\u00e5 er det positivt!<\/h2>\n\n\n\n

Det kan alts\u00e5 skyldes mange ting – ogs\u00e5 flere end de f\u00e5, jeg har skrevet om ovenfor. Men alt andet lige, s\u00e5 bliver jeg glad, og jeg synes, at det er hamrende positivt. Hvorfor? Jo, fordi det viser, at danskerne er opm\u00e6rksomme p\u00e5, hvordan de f\u00e5r spredt deres risiko, og at aktier ikke altid er den eneste l\u00f8sning.<\/p>\n\n\n\n

M\u00e5ske netop eksemplet med den absolut mest popul\u00e6re investering – b\u00e5de generelt, p\u00e5 aktiesparekontoen og af nye k\u00f8b p\u00e5 kontoen i \u00e5r – nemlig Novo Nordisk er det, der g\u00f8r sig g\u00e6ldende her. Fra at v\u00e6re en ubetinget succes med en kurs, der blot gik opad og opad, til at vi nu har set op til flere heftige kursnedture, der kan g\u00f8re ondt. <\/p>\n\n\n\n

Og det kan g\u00f8re noget ved, hvordan vi som danskere investerer, da netop Novo Nordisk-aktien er t\u00e6t p\u00e5 folkeeje herhjemme.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Graf 3: Udviklingen i \u00e5r for de tre mest k\u00f8bte investeringer i 2025 p\u00e5 aktiesparekontoen. Novo Nordisk med bl\u00e5, iShares Core MSCI World med pink (EUNL)<\/a> og iShares Core S&P500 med gul (SXR8<\/em>)<\/a>. Husk, at historiske afkast ikke er garanti for fremtidige afkast. Kilde: Nordnet d. 11. august 2025.<\/em><\/p>\n\n\n\n

I grafen kan man se, hvordan de tre mest popul\u00e6re investeringer p\u00e5 aktiesparekontoen i \u00e5r har udviklet sig. For Novo Nordisk er der tale om t\u00e6t p\u00e5 en kurshalvering, hvor de to iShares ETF’er har tabt henholdvis 1,45% og 4,19% – en udvikling man ogs\u00e5 kunne betegne som t\u00e6t p\u00e5 flad sammenlignet med Novos. Selvf\u00f8lgelig kan det med aktier ogs\u00e5 hurtigt g\u00e5 den anden vej, det ved jeg godt. Men jeg tror, at bevidstheden om, hvordan enkeltaktier kan bev\u00e6ge sig er sund. <\/p>\n\n\n\n

Husk din tidshorisont og risikoprofil<\/h2>\n\n\n\n

Som altid vil jeg opfordre til, at du husker p\u00e5 din tidshorisont, alts\u00e5 hvor lang tid der g\u00e5r til, at du skal bruge dine investerede penge. Ovenst\u00e5ende graf er jo blot et kursbillede i 2025, og hvis man ser p\u00e5 grafen, kan man da ogs\u00e5 se, at man stadig vil v\u00e6re i plus som Novo Nordisk-investor, hvis man har ejet aktien i mere end 5 \u00e5r. Derudover skal du huske p\u00e5, hvor meget risiko du har det godt med. Enkeltaktier har eksempelvis st\u00f8rre risiko end aktiebaserede ETF’er.<\/p>\n\n\n\n

V\u00e6r opm\u00e6rksom p\u00e5 dobbelteksponering<\/h6>\n\n\n\n

En investering i en ETF er naturligt en investering, hvor du spreder dine investeringer. Men hvis du som jeg har b\u00e5de aktier og ETF’er p\u00e5 din aktiesparekonto, s\u00e5 skal du ogs\u00e5 v\u00e6re opm\u00e6rksom p\u00e5, om du er “dobbelteksponeret”.<\/p>\n\n\n\n

Det kan v\u00e6re, hvis du har b\u00e5de NVIDIA og iShares Core S&P 500 (SXR8)<\/a>, hvor den st\u00f8rste beholdning er netop NVIDIA med 8% – eller hvis du har NVIDIA og iShares S&P 500 Information Technology (QDVE)<\/a>, hvor NVIDIA er n\u00e6stst\u00f8rste beholdning med 20%.<\/p>\n\n\n\n

Har du sp\u00f8rgsm\u00e5l, kommentarer eller er der noget andet, der springer i \u00f8jnene, s\u00e5 skal du endelig kommentere i feltet herunder. Rigtig god investeringslyst!<\/p>\n\n\n\n

Ovenst\u00e5ende er ikke en anbefaling til at k\u00f8be eller s\u00e6lge v\u00e6rdipapirer<\/em>. Dette blogindl\u00e6g er udarbejdet til informationsform\u00e5l. Blogindl\u00e6gget udg\u00f8r s\u00e5ledes ikke investeringsm\u00e6ssig eller anden r\u00e5dgivning. Historisk afkast er ingen garanti for fremtidigt afkast. Finansielle instrumenter kan b\u00e5de stige og falde i v\u00e6rdi. Der er en risiko for, at du ikke f\u00e5r de investerede penge tilbage.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Aktiesparekontoen er popul\u00e6r som aldrig f\u00f8r. Og helt nye tal viser, at ETF’er er s\u00e6rligt popul\u00e6re blandt vores kunder i 2025. Hele 7 ud af de 10 mest k\u00f8bte investeringer i \u00e5r er nemlig ETF’er. <\/p>\n","protected":false},"author":68540,"featured_media":68782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1302],"tags":[3353],"class_list":["post-68758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nordnet","tag-fondsinspiration"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2025\/08\/kai-pilger-_F_axHGHCXU-unsplash_1200x430-150x54.png","width":150,"height":54,"crop":true,"srcset":"https:\/\/blog.nordnet.dk\/wp-content\/uploads\/sites\/4\/2025\/08\/kai-pilger-_F_axHGHCXU-unsplash_1200x430-150x54.png 150w, 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