Increase the value of its assets over the medium term by investing primarily in companies which innovate and benefit from secular consumer growth trends. At all times, this sub-fund invests at least 75% of its assets in equities and/or equity equivalent securities issued worldwide by companies which innovate and benefit from secular consumer growth trends, including but not limited to major demographic shifts, transacting on the consumer’s terms, experiences over things, health and wellness, rise of the Emerging Markets consumer and fluid lifestyles.